Work
Three case studies told straight, including the one that failed, and where I am working now.
3 cases · 2 without a pageSelected work
Tap a row to openSole product designer for a legal contract SaaS: 48 screens designed alone, 35% changed in the build, errors cut from 7 to under 2 per contract. Read the case →
A stalled iBuyer platform for Keller Williams. A good design, a kit nobody agreed to, and management that left after two meetings. Read the case →
Two award-winning books, four versions of a website, and what failed because of me and not the product. Read the case →
The only product designer in a 35-person proptech startup, across conversion tests, a HubSpot migration and AI agents. I show this work in conversation, not in a case page.
My current work is under a non-disclosure policy. What I can show are my own experiments that practice the same decisions.